文章基本信息

标题：Web Personalization Using Web Usage Mining
本地全文：下载
作者：C.Nalini ; A.Sangeetha ; Sundararajan.M 等
期刊名称：International Journal of Innovative Research in Computer and Communication Engineering
印刷版ISSN：2320-9798
电子版ISSN：2320-9801
出版年度：2015
卷号：3
期号：6
DOI：10.15680/ijircce.2015.0306256
出版社：S&S Publications
摘要：Web mining is the application of the data mining which is useful to extract the knowledge. Mostresearch on Web mining has been from a „data- centric‟ or information based point of view. Web usage mining, Webstructure mining and Web content mining are the types of Web mining. Web usage mining is used in mining the datafrom the web server log files. Web Personalization is one of the areas of the Web usage mining that can be defined asdelivery of content to a particular user or as personalization requires implicitly or explicitly collecting information ofthe user. Leveraging that knowledge in your content delivery framework to manipulate what information you present toyour users and how you present it. In this paper, we have focused on various Web personalization categories.
关键词：Web mining; web usage mining; web personalization