文章基本信息

标题：Application of Data Mining In Marketing
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作者：Radhakrishnan B ; Shineraj G ; Anver Muhammed K.M 等
期刊名称：International Journal of Computer Science and Network
印刷版ISSN：2277-5420
出版年度：2013
卷号：2
期号：5
页码：41-46
出版社：IJCSN publisher
摘要：One of the most important problems in modern finance is finding efficient ways to summarize and visualize the stock market data to give individuals or institutions useful information about the market behavior for investment decisions. The enormous amount of valuable data generated by the stock market has attracted researchers to explore this problem domain using different methodologies. Potential significant benefits of solving these problems motivated extensive research for years. The research in data mining has gained a high attraction due to the importance of its applications and the increasing generation information. This paper provides an overview of application of data mining techniques such as decision tree. Also, this paper reveals progressive applications in addition to existing gap and less considered area and determines the future works for researchers
关键词：Marketing;data mining;decision tree;clustering