文章基本信息

标题：THE ONLINE VISIBILITY OF THE ROMANIAN HOTELS. EMPHASIS ON THE HOTELS FROM THE NORTH-EAST REGION OF ROMANIA
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作者：Andreea MAHA
期刊名称：CES Working Papers
电子版ISSN：2067-7693
出版年度：2015
卷号：7
期号：2A
出版社：University of Iasi
摘要：The purpose of the present research is to analyze the online visibility of Romanianhotel websites and what mistakes are identified once we analyze the hotel content. At the same time wewant to provide a complex overview of how Romanian hotels use the Internet for their business. Theresearch method used for creating this article is documentary study and content analysis. We havecarried out the content analysis of all hotel websites categorized between 3 to 5 stars in the North-Eastregion of Romania. The main mistakes identified consist in the use of websites just for informationpurposes, the information are often not up to date which promote hotels that no longer exist, and notallow reservations/payments in real time. Many links and services that apparently exist on the websiteare inactive.
关键词：hotel; North-East region of Romania; content analyze; website; online visibility