文章基本信息

标题：Model of Analysis of Advertising Concerning its Social or Commercial Responsibility
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作者：Irina Olimpia SUSANU ; Daniela HERASCU ; George SCHIN 等
期刊名称：Annals of Dunărea de Jos University. Fascicle I : Economics and Applied Informatics
印刷版ISSN：1584-0409
出版年度：2014
期号：3
出版社：Dunarea de Jos University of Galati
摘要：Advertising serves as a mod that shapes social and moral values of the viewer and therefore, due attention should be paid to ensure that the content is healthy, that it positively affects the viewer and the values that inspires represent an ethical improvement of society health. This paper presents a research based on a semi-structured interview and the applying of a questionnaire. The purpose of this research is to reveal the extent to which respondents acknowledge the influence of advertising in decision-making. It can be said that in order to protect society from the harmful effects of advertising, we can create a model with a series of measures that advertising is socially responsible and even beneficial for the society
关键词：Advertising; Social responsibility; ; Commercial responsibility; ; Manipulation; Information