文章基本信息

标题：Rafał Baum, Benedykt Pepliński, Karol Wajszczuk, Jacek Wawrzynowicz, Jarosław Wańkowicz
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作者：Rafał Baum ; Benedykt Pepliński ; Karol Wajszczuk 等
期刊名称：Journal of Agribusiness and Rural Development
印刷版ISSN：1899-5241
电子版ISSN：1899-5772
出版年度：2015
卷号：36
期号：2
DOI：10.17306/JARD.2015.17
出版社：Uniwersytet Przyrodniczy w Poznaniu
摘要：This article presents selected issues related to the problem of organizational culture. The work is based on the results of empirical research involving qualitative investigations using the case study method. It examines the values and norms defi ning the organizational culture of selected agricultural enterprises. It was found that the values and norms are an important factor in the competitiveness of a company. Appropriate shaping of the organizational culture promotes proinnovative behavior of employees and builds an attractive image of the organization. Considerations related to the culture of the organization revealed the importance of the multidimensionality of this concept. In addition, organizational culture can have a big impact on functioning and effectiveness of a company.
关键词：organizational culture; corporate image; agricultural enterprise