文章基本信息

标题：The Role of Switching Costs in O2O Platforms: Antecedents and Consequences
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作者：Minghui Kang ; Yiwen Gao ; Tao Wang 等
期刊名称：International Journal of Smart Home
印刷版ISSN：1975-4094
出版年度：2015
卷号：9
期号：3
页码：135-150
DOI：10.14257/ijsh.2015.9.3.13
出版社：SERSC
摘要：Online to offline is a new business mode combining the online shopping and the front line transactions. No previous studies have simultaneously examined these variables as antecedents of e-loyalty intention or the possible relationships among them within O2O platform. Our paper has examined the effects of inertia; perceived ease of use, customization and quality of offering on the consumer's switching costs. These findings provide a theoretical foundation for academics and also practical guidelines for service providers in dealing with the promotion of loyalty at O2O platforms.
关键词：O2O platform; switching cost; e-loyalty; inertia