文章基本信息

标题：E-Commerce Security in Rural Tourism based on Factor Analysis
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作者：Hui Song ; Ling Wu
期刊名称：International Journal of Security and Its Applications
印刷版ISSN：1738-9976
出版年度：2015
卷号：9
期号：7
页码：129-140
DOI：10.14257/ijsia.2015.9.7.12
出版社：SERSC
摘要：The current third-party network service in B2C business is not perfect in China, rural tourism enterprises frequent change the third-party platform because the cooperation risk. The rural tourism industry is developing fast; however, most tourism enterprises are not clear whether third-party network platform will increase the economic and social value by cooperation. Also, the third-party platform is not effective to improve the business level, and do not know how to improve the service quality. Therefore, the third-party platform should pay more attention to the service quality and perceived value, grasp the collaborative operation of cognition, improve the cooperation performance by increasing relationship quality, and promote to establish a solid and long-term cooperation relationship.
关键词：Cooperation Risk; Rural tourism industry; Third-party network platform; Confirmatory factor Analysis