文章基本信息

标题：New Trading Evaluation Mechanism on Incentive Design
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作者：Tokuro Matsuo ; Koki Murakata ; Satoshi Takahashi 等
期刊名称：International Journal of Hybrid Information Technology
印刷版ISSN：1738-9968
出版年度：2014
卷号：7
期号：5
页码：213-224
DOI：10.14257/ijhit.2014.7.5.20
出版社：SERSC
摘要：This paper shows the effects of traders evaluation based computational mechanism design in electronic commerce. The proposes a new user evaluation methods based on multi-criteria based rating system. In the existing trading systems, most of them have user evaluation to help buyers/sellers decision making to trade. However, a user can never know where the potential trading partners did trade successfully based on his/her evaluation criteria. And also, some traders show the information, which are advantage on their trade on the e- commerce website. In some cases, sellers lose a chance to sell the item because of lack of their and their items information. Contrary, buyers sometimes cannot make a decision to choose trading partner because of poor webpage structure even though the seller is truthful trader. To solve these problems, we propose a new evaluation system based on multi-criteria evaluation and sellers trading history. We show 6 experiment results using our proposed mechanism the rest of paper.
关键词：Evaluation Systems; Mechanism Design; E-Commerce