文章基本信息

标题：Researches on Ominimedia Development Strategies and Core Competitive Strength Improvement in the Context of Triple Play
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作者：Xu Zhiqiang ; He Jialiang ; Liu Tong 等
期刊名称：International Journal of Future Generation Communication and Networking
印刷版ISSN：2233-7857
出版年度：2015
卷号：8
期号：1
页码：27-36
DOI：10.14257/ijfgcn.2015.8.1.04
出版社：SERSC
摘要：In the context of triple play Ominimedia is not just the simple combination of various media, but the aggregation of all media with different features, communication power and influences,and the interaction and mutual fusion among media of different forms and functions. This paper, based on the development trend of triple play, focused on the theme of Ominimedia, studied the traditional media development strategies to Ominimedia and analyzed in detail the strategies of cloud, tube, end and content aggregation. At the same time it explored the strategies for Ominimedia core competitive strength improvement from multiple dimensions of 3D media, communication channel, AirSharing and brand operation with the expectation of offering references to Ominimedia globalization in the context of triple play.
关键词：triple play; Ominimedia; development strategy; core competitive strength; ; cloud; tube and end