文章基本信息

标题：Usability Measurement of Malaysian Online Tourism Websites
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作者：Najmeh Vatankhah ; Koh Tieng Wei ; Sukumar Letchmunan 等
期刊名称：International Journal of Software Engineering and Its Applications
印刷版ISSN：1738-9984
出版年度：2014
卷号：8
期号：12
页码：1-18
DOI：10.14257/ijseia.2014.8.12.01
出版社：SERSC
摘要：Tourism in Malaysia has huge potential as the country is rich with different kinds of attractions such as historical places, different kinds of festival to enjoy and beautiful scenery to embrace. With the advances of the Internet, many investors have begun to produce different websites to promote their product; however, the quality is still valued expeditiously. The purpose of this paper is to analyze and evaluate the quality of Malaysian tourism websites in terms of usability. With this aim, five different Malaysian tourism websites were selected and evaluated based on their effectiveness, efficiency and user satisfaction. This was done using a questionnaire based evaluation.
关键词：Usability Measurement; Online Tourism Websites; Quality Measure