文章基本信息

标题：Promotional Video of Editing Techniques Utilizing Color and Brand Balance
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作者：Hak Hyun Choi ; Seung Ae Lim ; Jung HeeKim 等
期刊名称：International Journal of Software Engineering and Its Applications
印刷版ISSN：1738-9984
出版年度：2014
卷号：8
期号：7
页码：149-158
DOI：10.14257/ijseia.2014.8.7,12
出版社：SERSC
摘要：When we make public relation videos in this paper, we study this research to apply color that not only stimulating digital technology but also analogue sensibility for marketing. If there is a core color, we could establish brand identity and remain in our memory and send core messages. Color has different meaning with culture and country but color also has universal characteristic. Because color effects human's emotions and sensibility, we apply color to public relation video. Using it, we studied the methods of extract just one color. In other words, the purposes of this study are definite experiment and materialization about the method of expressing analogue sensibility. So, this study expression effects to use color. In future wealso use this to consider development possibility and expectation effectiveness.
关键词：Digital and Analog; Color and Brand; White Balance