文章基本信息

标题：Coopetition as a Business Strategy: Determining the Effective Partner Selection Criteria Using Fuzzy AHP
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作者：A. ASUMAN AKDOGAN ; NURI OZGUR DOGAN ; AYSE CINGOZ 等
期刊名称：International Review of Management and Business Research
印刷版ISSN：2307-5953
电子版ISSN：2306-9007
出版年度：2015
卷号：4
期号：1Part 2
页码：137-151
出版社：Academy of IRMBR
摘要：Coopetition refers to simultaneous competition and cooperation between rivals. For coopetition, firms collaborate with each other by not only coordinating their activities to achieve common targets but also due to conflict interests. Coopetition consists of three key dimensions namely, mutual benefit, trust, and commitment. These dimensions are vital for choosing the competitor to corporate with. Choosing the right and reliable partner is a critical process because of including some risks and uncertainties. The fuzzy AHP is one of the appropriate methods used in the partner selection process and also is used to overcome uncertainty. In this context, the purpose of the present study is to explain coopetition in a theoretical way and to analyze which criteria affect selection of partner among rivals. Data were obtained from the top managers of 4 businesses operating in Turkey. Face-to-face interview method was used so that top managers responded the questions. The data were analyzed using the fuzzy AHP method and the priority weights of the main and sub-criteria were obtained. According to the results; the most important main criterion was found as trust. Responsibility was found as the most important sub-criterion of commitment, trustworthy of the competitor was the most important sub-criterion of trust, and common (similar) benefits (goals) was the most important sub-criterion of mutual benefit. Finally, limitations of the current study and the areas for future research are discussed.
关键词：Coopetition; Fuzzy AHP; Selection of Partner.