文章基本信息

标题：Factors Effecting the Customers Selection of Restaurants in Pakistan
本地全文：下载
作者：AHSAN AZIM ; NOOR ALI SHAH ; ZEESHAN MEHMOOD 等
期刊名称：International Review of Management and Business Research
印刷版ISSN：2307-5953
电子版ISSN：2306-9007
出版年度：2014
卷号：3
期号：2Part 3
页码：1003-1013
出版社：Academy of IRMBR
摘要：Restaurants are the growing industry in service and hospitality sector. People preferences regarding selection of services especially in food market are changing rapidly. The paper aims to explore the most important and influential factors that effect the customers selection of the restaurants. The paper will help the restaurants management to make their policies according to the need and preferences of the customers to get the maximum profit, loyalty and attraction of the customers. To find out factors that are not yet been identified interviews are conducted. Three new factors?privacy, preferential treatment and suitable environment for family gathering ? are identified and then a descriptive analysis method is used to find the most influential factors. The results show that five out of various factors have the greater affect on this selection?food quality & taste, cleanliness, physical environment, staff cooperation and suitable environment for family gathering. In the light of the results of the paper it is worthwhile to use both financial and non-financial ? strategies to make the restaurant attractive for the customers.
关键词：Restaurant; environment for family gathering; customer satisfaction; service quality.