文章基本信息

标题：Design Activities and the Difference Level of Sales and Profits Performance of the Batik SMEs in Malaysia
本地全文：下载
作者：WAN NUR SYAHIDA WAN ISMAIL ; MOHD ZULKIFLI MOKHTAR ; AZWADI ALI 等
期刊名称：International Review of Management and Business Research
印刷版ISSN：2307-5953
电子版ISSN：2306-9007
出版年度：2013
卷号：2
期号：2Part 3
页码：627-642
出版社：Academy of IRMBR
摘要：In this research, data on 186 batik SMEs were analyzed on their organizational resources in term of design activities. The objective is to examine if the design activities of high performance batik SMEs differ significantly from low performance batik SMEs. The high and low performance batik SMEs were categorized based on their annual sales and profits for three consecutive years. For this purpose, the questionnaires were distributed among 186 batik business owners in Kelantan and Terengganu, Malaysia. The data collected were then analyzed using Mann-Whitney U Test and Discriminant Analysis. The result found that the high sales performers were actively involved in the design activities. The significant difference was also found between high and low profit performers in term of design activities. Among the activities, the discriminant analysis results showed that introducing new design was the main factor that distinguished the performance of sales between SMEs while design from customer?s specification was the only cause that distinguished the level of profit performance between SMEs. Overall, the significant findings in this study will provide some guidance for low performers to identify their weaknesses by comparing the organizational resources possessed by the high performers.
关键词：Performance level; Small and Medium Sized Enterprises; Design Activities; Resource-Based View; Batik Industry.