文章基本信息

标题：USING OF MULTI-CRITERIAL EVALUATION METHODS TO ASSESS POSITION OF THE OBJECT IN THE MARKET
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作者：Gabriela Ižaríková
期刊名称：Acta Logistica
电子版ISSN：1339-5629
出版年度：2014
卷号：1
期号：3
页码：17-22
出版社：Acta Logistica
摘要：The article deals with the evaluation of the firm's position. Recognition of market position among competitors but also among customers is important for the development of the company. A comparison can be made by using multi- criterial methods. The ranking of companies is based on different methods (method of simple order, weighted order sum method, point methods, standardized variable method). Compliance order will be assessed by the rank correlation coefficients. Acquired assessment of market state allows us to design a strategic.
关键词：financial indicators; method of simple order; weighted order sum method; standardized variable method; methods of order compliance