期刊名称:Discussion Papers / Norwegian School of Economics and Business Administration
印刷版ISSN:0804-6824
出版年度:2014
卷号:2014
出版社:Bergen
摘要:Using a spatial competition framework with three ex ante identical firms, we study the effectsof a horizontal merger on quality, price and welfare. The merging firms always reduce quality.They also increase prices if demand responsiveness to quality is sufficiently low. The non-mergingfirm, on the other hand, always responds by increasing both quality and prices. Overall, a mergerleads to higher average prices and quality in the market. The welfare implications of a merger arenot clear-cut. If the demand responsiveness to quality is sufficiently high, some consumers benefitfrom the merger and social welfare might also increase.