摘要：Neste artigo pretende-se discutir as normas que regulam a acção dos laços informais na produção de bem-estar. Mostra-se que a acção das redes sociais obedece aos princípios gerais do sistema de dádiva, revelando-se como a tríplice obrigação “dar, receber, retribuir” estrutura as práticas e representações dos actores. No entanto, expõem-se, igualmente, os problemas decorrentes desses princípios orientadores. Reciprocidade, obrigação, igualdade, autonomia – as normas surgem claras, mas a sua análise detalhada desvenda princípios contraditórios, resistências, tensões e conflitos.↓Dans cet article, nous discuterons les normes qui régulent l’action des liens informels dans la production du bien-être. Nous montrerons que l’action des réseaux sociaux obéit aux principes généraux du système du don, en explicitant comment la triple obligation de “donner, recevoir, rétribuer” structure les pratiques et les représentations des acteurs. Cependant, nous exposerons également les problèmes qu’impliquent ces principes orienteurs. Réciprocité, obligation, égalité, autonomie – normes qui surgissent clairement, mais dont l’analyse détaillée dévoile des principes contradictoires, des tensions et des conflits.
其他摘要：This paper discusses the norms that regulate the action of informal ties in the production of well-being. It shows that the action of social networks follows the general principles of the gift system, that is to say, the triple obligation of “giving, receiving, and reciprocating” structures actors’ practices and representations. However, the author also addresses the problems that derive from these basic pinciples. Reciprocity, obligation, equality, autonomy – these rules are clear, but a detailed analysis unveils contradictory principles, as well as resistance, tension and conflict.
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