文章基本信息

标题：Is Sentiment Analysis in Social Media Influence the Business Growth of Tamilnadu Tourism?
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作者：V. Senthil
期刊名称：Bonfring International Journal of Industrial Engineering and Management Science
印刷版ISSN：2250-1096
电子版ISSN：2277-5056
出版年度：2015
卷号：5
期号：2
页码：33-38
DOI：10.9756/BIJIEMS.8079
语种：English
出版社：Bonfring
摘要：This paper is an exploratory study of how Social Media Sentiments influence the business growth of Tamilnadu Tourism. Sentiment Analysis deals with the analysis of emotions, opinions, facts and sentiments in the sentences which are expressed by the people. The objectives of this paper are: First, social media interactions on the state tourism web portals managed by the Destination Management Organizations (DMOs) are gathered and analyzed. Secondly this paper presents an approach to extract sentiments associated with a phrase or sentence, to track attitudes and feelings of the people by analyzing blogs, comments, reviews and tweets. The process of filtering irrelevant and unhelpful reviews and quantification of sentiments are analyzed using Natural Language Processing techniques. The social media interactions such as Likes, Talking about this, Tweets, Followers, Following, Video views and Photo views are analyzed in this study, to explore how these interactions are influencing the growth of Indian and Tamilnadu Tourism business.
关键词：Social Media; Digital Sentiment Analysis