文章基本信息

标题：Relationship Among Service Quality, Customer Satisfaction, and Renewal Intentions in Recreation Theme Park in Greece
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作者：Ilias Flabouras Nietos ; Eleni Zournatzi ; Athanasios Koustelios 等
期刊名称：International Journal of Sport Management, Recreation & Tourism
电子版ISSN：1791-874X
出版年度：2015
卷号：18
期号：c
页码：41-55
DOI：10.5199/ijsmart-1791-874X-18c
出版社：GEORGE COSTA
摘要：Theme parks are a very popular form of recreation around the world. They are focused on one or more central themes and they are expected to attract significant investing interest in the following years. The purpose of this research was to study the effect of service quality concerning the satisfaction of the participants in a theme park and their renewal participating intentions. The survey involved 272 adults in a theme park. The questionnaire of Chang and Lee (2004), adapted to the needs of the theme park, was used to evaluate the quality, the satisfaction and the renewal intentions of the participants. Results showed a significant positive relationship among quality, satisfaction and renewal intentions, while partial correlations showed moderate positive relationship among these factors, the management of the theme parks should take all this into account for the proper designing and improvement of the services they provide
关键词：Service quality; customer satisfaction; renewal intention; recreation theme park; Greece