文章基本信息

标题：Clique aqui para Decidir: As Recomendacoes Online Na Decisao de Compra dos Servicos Hoteleiros
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作者：Raissa Karen Leitinho Sales ; Camilla Cruz de Carvalho ; Danielle Miranda de Oliveira Arruda 等
期刊名称：PASOS. Revista de Turismo y Patrimonio Cultural
印刷版ISSN：1695-7121
出版年度：2015
卷号：13
期号：3
页码：541-550
语种：Portuguese
出版社：Universidad de La Laguna
摘要：Este estudo investigou como as opinioes publicadas em sites de recomendacoes influenciam o processo de decisao de compra de servicos hoteleiros. Na coleta de dados, pelo metodo qualitativo, utilizou‑se entrevistas com internautas e consumidores que ja se sentiram influenciados pelas opinioes de outros usuarios. Os resultados indicam que as opinioes postadas atuam de forma relevante na decisao de compra de servicos hoteleiros. Os principais fatores para tornar os comentarios dos internautas referencias sao a credibilidade e a confianca que os buscadores de informacoes lhes atribuem. Identificaram‑se, ainda, os processo de compartilhamento e de busca de informacoes online dos servicos turisticos.
其他摘要：This study investigated how the opinions published in sites recomendations influence the purchase decision process of hotel services. During the data collection, the qualitative methods was used interviews with consumers and netizens who have felt influenced by opnions of others users. The results indicate that opinions posted acting relevant in the purchase decision of hotel services. The main factors to make from the netizens comments references is the credibility and trust that information seekers give it. Furthermore, we identified the process of sharing and process of searcher online information of turism services.
关键词：Ambiente virtual; turismo; consumidor; opiniao; recomendacoes.
其他关键词：Virtual environment; turism; consumer; opinion; recommendations.