文章基本信息

标题：Destination image, image at destination. Methodological aspects
本地全文：下载
作者：Pablo Díaz-Rodríguez ; Agustín Santana-Talavera ; Alberto Jonay Rodríguez-Darias 等
期刊名称：PASOS. Revista de Turismo y Patrimonio Cultural
印刷版ISSN：1695-7121
出版年度：2013
卷号：11
期号：3
页码：83-95
语种：English
出版社：Universidad de La Laguna
摘要：Today, the part played by the image in the development of tourism, and, specially, as a diffe- rentiation element of a destination area is widely acknowledged. This is reflected to a great extent in the literature that focuses its interest on identifying the variables that motivate the purchase or stimulate the decision process. However, the reference to feedback processes or image control mechanisms as well as their creation, is surprising. An approach model to these processes will be exposed in this article.
其他摘要：Today, the part played by the image in the development of tourism, and, specially, as a diffe- rentiation element of a destination area is widely acknowledged. This is reflected to a great extent in the literature that focuses its interest on identifying the variables that motivate the purchase or stimulate the decision process. However, the reference to feedback processes or image control mechanisms as well as their creation, is surprising. An approach model to these processes will be exposed in this article.
关键词：Image destination; cultural hybridization; motivation; decision processe.
其他关键词：Image destination; cultural hybridization; motivation; decision processe.