文章基本信息

标题：Wineries´ Involvement in Promoting Tourism Online: The Case of Texas
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作者：Leslie Rasch ; Ulrike Gretzel
期刊名称：PASOS. Revista de Turismo y Patrimonio Cultural
印刷版ISSN：1695-7121
出版年度：2008
卷号：6
期号：2es
页码：317-326
语种：English
出版社：Universidad de La Laguna
摘要：Wine tourism has become an important driver of business for wineries in many regions around the world, while Texas wine regions are only starting to emerge as important tourism destinations. A study was conducted to investigate how effectively Texas wineries market tourism to their own establishments as well as in a regional context. A specific focus was placed on indications of collaborative wine tourism marketing practices on winery websites. The results indicate that wineries provide basic visitor information but are missing out on strategic opportunities to market wine tourism to their areas.
其他摘要：Wine tourism has become an important driver of business for wineries in many regions around the world, while Texas wine regions are only starting to emerge as important tourism destinations. A study was conducted to investigate how effectively Texas wineries market tourism to their own establishments as well as in a regional context. A specific focus was placed on indications of collaborative wine tourism marketing practices on winery websites. The results indicate that wineries provide basic visitor information but are missing out on strategic opportunities to market wine tourism to their areas.
关键词：Wine tourism; Online marketing; Website; Wine region; Collaboration; Wineries; Strategic alliances
其他关键词：Wine tourism; Online marketing; Website; Wine region; Collaboration; Wineries; Strategic alliances