文章基本信息

标题：FROM THE BRAZILIAN NORTHEAST TO INTERNATIONAL MARKETS: HOW CAN RESOURCES CONTRIBUTE TO THE INTERNATIONALIZATION?
本地全文：下载
作者：Yákara Vasconcelos Pereira Leite ; Walter Fernando Araújo de Moraes ; Viviane Santos Salazar 等
期刊名称：Organizações Rurais & Agroindustriais
印刷版ISSN：1517-3879
出版年度：2013
卷号：15
期号：3
页码：301-313
语种：English
出版社：Universidade Federal de Lavras
摘要：Strategic resources come as a facilitator in meeting the demands of the market, considering this the present research focuses on understanding: How strategic resources have influenced the internationalization process of Group FAN’s nut processing business over time? Through a retrospective study, data were collected mainly through technical visits and semi-structured interviews. The findings indicate that the organization has adopted three stages in order to become international: exportation; wholly owned subsidiary; purchasing subsidiary. It was verified that the strategic resources related to the product, the location and the entrepreneur formed the means by which it was possible to be internationalized.
其他摘要：Strategic resources come as a facilitator in meeting the demands of the market, considering this the present research focuses on understanding: How strategic resources have influenced the internationalization process of Group FAN’s nut processing business over time? Through a retrospective study, data were collected mainly through technical visits and semi-structured interviews. The findings indicate that the organization has adopted three stages in order to become international: exportation; wholly owned subsidiary; purchasing subsidiary. It was verified that the strategic resources related to the product, the location and the entrepreneur formed the means by which it was possible to be internationalized.
关键词：Internationalization; resources; qualitative research.
其他关键词：Internationalization; resources; qualitative research.