文章基本信息

标题：The tourism image of Estonia in Spain: a formulative approach
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作者：Katlin Savva ; Arta Antonovica ; Javier de Esteban Curiel 等
期刊名称：Nóesis. Revista de Ciencias Sociales y Humanidades
印刷版ISSN：0188-9834
出版年度：2015
卷号：24
页码：1-18
语种：English
出版社：Universidad Autónoma de Ciudad Juárez
摘要：We are living in an environment, where information flow is freer than ever. Nowadays everyone has access to global news and can make their own conclu-sions based on the perceived image. Therefore, the role of perception and image is becoming more important for different countries to attract visitors and in-vestors. Tourism is a way of selling the image of a country and the reputation and word of mouth generated from tourism activities are priceless to the image of a destination. This paper analyzes the case of Estonia, which is an emerging tourism market and quite new and unknown for Spain. The authors try to accent the importance of direct promotion, through a survey carried out to 341 Spanish people in Madrid. The result from this quantitative and formulative research method is that Estonia has to promote its tourism image better if the country wants to attract the Spanish tourist.
其他摘要：We are living in an environment, where information flow is freer than ever. Nowadays everyone has access to global news and can make their own conclu-sions based on the perceived image. Therefore, the role of perception and image is becoming more important for different countries to attract visitors and in-vestors. Tourism is a way of selling the image of a country and the reputation and word of mouth generated from tourism activities are priceless to the image of a destination. This paper analyzes the case of Estonia, which is an emerging tourism market and quite new and unknown for Spain. The authors try to accent the importance of direct promotion, through a survey carried out to 341 Spanish people in Madrid. The result from this quantitative and formulative research method is that Estonia has to promote its tourism image better if the country wants to attract the Spanish tourist.
关键词：Tourism Image; Estonia; Quantitative Method.
其他关键词：Tourism Image; Estonia; Quantitative Method.