文章基本信息

标题：Adaption of Customer Relationship Management and Data mining tools in the Data intensive Cloud Computing Environment
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作者：Sanjib Kumar Routray ; Sasmita Mishra
期刊名称：International Journal of Computer Science and Information Technologies
电子版ISSN：0975-9646
出版年度：2015
卷号：6
期号：3
页码：1996-2002
出版社：TechScience Publications
摘要：Much Research popularly adopts the concept CRM application and Data mining statistical techniques in large databases in Cloud Computing Environment in order to achieve Business Analysis. The data mining rules especially Association Rule Mining may be deployed in CRM implementations. These rules aims to establish bridge between the attributes say analyses item in database. In order to study the Customer behaviors, many articles have been proposed and focus on the issues of Classification Techniques in order to predict the significant outcomes and may be achieved in case of Telecommunication Industries. This paper aims to study the issues of Customer Relationship Management through data mining in the Data-Intensive Cloud Computing environment
关键词：Customer Relationship Management; Knowledge;Discovery in Databases