文章基本信息

标题：Attitude of Somali Customers towards Mobile Banking Services: The Case of Zaad and Sahal Services
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作者：Osman Sayid ; Abdelghani Echchabi
期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2013
卷号：3
页码：9-16
出版社：Petroleum-Gas University of Ploiesti
摘要：The objective of this paper is to study the attitude of Somali customers towards mobile banking services, based on the technology acceptance model. The questionnaire used in this study was distributed to 100 Somali customers, and the data gathered were then analysed using multiple regression and one sample t- test. The results indicate that perceived ease of use has a significant positive influence on the perceived usefulness of mobile banking services, and both the variables have a significant positive influence on the attitude towards mobile banking. Furthermore, attitude and perceived usefulness are found to have significant positive influence on the Somali customers' intention to adopt mobile banking services. This is the first study to be conducted on mobile banking services in Somalia, the study uses technology acceptance model and it reports findings based on this approach.
关键词：Somalia; Mobile Banking; TAM; multiple regression