出版社:International Association for Computer Information Systems
摘要:Business Intelligence and Analytics (BIA) has been adopted a t an ever increasing pace by organizations. BIA is still evolving in maturity. This study compared new survey results collected from BIA professionals in Utah to a large 2011 survey conducted by SAS. We learned that most of the same BIA tools are being used , especially spreadsheets and reporting tools. BIA is used for business initiatives in sales, finance, strategy/planning, and marketing, and least in human resource management. BIA use has moved from isolated specific applications within an organization, t o being more integrated. BIA use has also accelerated as shown by the change in use over the last 12 months with two - thirds citing the ir use of BIA increased moderately or significantly. Several of the biggest obstacles to BIA adoption and use were identif ied including data quality/integrity/consistency, lack of access to right data, and lack of appropriate BIA staff, among others.
关键词:Business Intelligence; Analytics; Business Analytics