文章基本信息

标题：Visual Popular Culture and Political Power
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作者：José Carlos del Ama ; Ismael López Medel
期刊名称：Via Panorâmica : Revista Electrónica de Estudos Anglo-Americanos
电子版ISSN：1645-9652
出版年度：2014
卷号：3
期号：3
出版社：Biblioteca Digital da Faculdade de Letras da Universidade do Porto
摘要：The use of vehicles of popular culture to convey political messages is no monopoly of the U.S. political discourse. Neither is it a novelty of the 21st century. The national-socialist regime dedicated a ministry to this endeavor. They explored the use of audiovisual narrative to cement the simple ideas of their doctrine and exploit it in a systematic way. Cinema became one of the most effective aids of the regime. Stars and dramas provided a great tool of mass persuasion. In the communist Russia, cinema also became only means of ideological propaganda. In Russia, the identification of Cinema and propaganda led to a dead end that threatened to exterminate popular culture. It became too obvious, and when the regime lost the power that flows from opinion, the ideological content of the audiovisual products became the opposite of popular culture. In democratic America, a country that guarantees individual rights and idolizes freedom of speech, ideological propaganda needed to become much more subtle. On the long run, subtlety proved to be much more effective as well