文章基本信息

标题：Investigating waste on new product development: case study
本地全文：下载
作者：Eduardo Gomes Salgado ; Carlos Henrique Pereira Mello ; Fabiano Leal 等
期刊名称：Product : Management & Development
印刷版ISSN：1676-4056
出版年度：2015
卷号：13
期号：1
DOI：10.4322/pmd.2015.004
出版社：Instituto de Gestão de Desenvolvimento de Produto
摘要：New product development (NPD) is getting more and more significant for business competitiveness due to the increasing market globalization, products diversity and variety, and reduced life cycle. This work aimed mainly to identify waste within the NPD of a company. This was obtained through a qualitative research conducted through a case study, in order to identify enterprise waste in the PDP. The research analysis unit selected was a multinational enterprise in Brazil. This enterprise develops holders used on test tables for wire harnesses, with short, medium and long product development cycles. The results suggest that it is possible to identify wastes in NPD and improve the performance.
关键词：lean product development; new product development; lean manufacturing; case study; lean development.