文章基本信息

标题：Institutional factors in subsidiaries’ technology strategies
本地全文：下载
作者：Paulo Tromboni de Souza Nascimento ; Lydia Lopes Correia da Silva ; Francisco Carlos Tadeu Starke-Rodrigues 等
期刊名称：Product : Management & Development
印刷版ISSN：1676-4056
出版年度：2013
卷号：11
期号：2
DOI：10.4322/pmd.2013.017
出版社：Instituto de Gestão de Desenvolvimento de Produto
摘要：How subsidiaries arrive at technological strategies that may become emergent at the global level? Fossil fuel cars dominate the world markets. Now, flex fuel cars are the Brazilian local dominant design. Clearly, subsidiaries made differing choices in market entry timing and engine compression ratios. Why did the main Brazilian auto industry subsidiaries get deeply involved with flexible fuel cars? How did they arrive at their current technology strategies? To explain their strategies, one must consider Brazil’s local institutional factors a large and fast growing local market, the long sugar cane history, government incentives, the subsidiaries’ relevance to their headquarters, their early involvement in the development of ethanol-fueled vehicles, and the subsidiaries’ differing R&D autonomies
关键词：biofuel strategy; subsidiaries autonomy; subsidiaries innovation role; subsidiary’s capabilities; renewable fuel cars