文章基本信息

标题：Marketing research in systems of urban transport services
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作者：A.S. Teletov ; O.A.Vasylieva
期刊名称：Marketing ì Menedžment Innovacìj
印刷版ISSN：2218-4511
出版年度：2012
期号：2
页码：13-21
语种：Ukrainian
出版社：Sumy State University
摘要： The problems of public transport system in Sumy were defined. An excessive popularity of route taxi was investigated. The motivation of consumers of urban transport services was explored and recommendations for removal of the route taxi monopolization on passenger services market were generated.
关键词：passenger service system; services marketing; transport services marketing; public transport; route taxi; market research; motivation of transport services consumers