文章基本信息

标题：Pedagogical marketing in activity of educational institutions
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作者：S.G. Teletova ; A.S. Teletov
期刊名称：Marketing ì Menedžment Innovacìj
印刷版ISSN：2218-4511
出版年度：2011
期号：3_2
页码：117-124
语种：Ukrainian
出版社：Sumy State University
摘要： The components of pedagogical marketing are considered: an educational product, demand for educational services and marketing researches of the appropriate market, complex of an educational institution marketing. The concept of a competition in pedagogical marketing sphere is characterized. On concrete examples the separate aspects of a modern condition of education in Ukraine are shown.
关键词：pedagogical marketing; marketing of education; marketing of educational institution; marketing researches in education; communications in system of education; marketing of educational services