文章基本信息

标题：Relationship between Service-Related Activities, Service Capability and Market Diffusion: Case of WiBro
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作者：Kim, Moon-Koo ; Park, Jong-Hyun ; Paik, Jong-Hyun 等
期刊名称：ETRI Journal
印刷版ISSN：1225-6463
电子版ISSN：2233-7326
出版年度：2014
卷号：36
期号：3
页码：490-497
DOI：10.4218/etrij.14.0113.0396
语种：English
出版社：Electronics and Telecommunications Research Institute
摘要：The market performance of WiBro in Korea has not been as expected, and its rapid diffusion in the near future is unlikely owing to the existence of competing services. There has been little research on the factors affecting this low market diffusion. This study is based on an analytical framework in which a lack of service capability and the insufficiency of service-related activities have resulted in the current poor market performance. An expert survey was conducted on WiBro specialists and verified using the analytical hierarchy process method. The result of this analysis is as follows: underinvestment in network deployment and marketing, insufficient promotional policies, and a shortage of service capabilities are to be analyzed as the main causes of WiBro's low market diffusion.
关键词：Market diffusion;service-related activities;service capability;WiBro;Mobile WiMAX