文章基本信息

标题：Measuring CS by Critical Factor Index in Pricing Process
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作者：Liisa Ingman ; Josu Takala
期刊名称：Journal on Innovation and Sustainability. RISUS ISSN 2179-3565
印刷版ISSN：2179-3565
出版年度：2011
卷号：2
期号：3
语种：English
出版社：RISUS. Revista de Innovación y Sustentabilidad ISSN 2179-3565
摘要：The aim of this study is to identify and examine the critical parts of a pricing process, from customer’s point of view. A questionnaire used in this study is based on Sense and Respond –method. It utilizes importance, experiences, gaps, deviations and direction of development, and clarifies the critical areas of the pricing process. Many development areas where found but focus should be on the most critical areas, which were related to configurator’s usability: the overall usability and getting products to a tender.
其他摘要：The aim of this study is to identify and examine the critical parts of a pricing process, from customer’s point of view. A questionnaire used in this study is based on Sense and Respond –method. It utilizes importance, experiences, gaps, deviations and direction of development, and clarifies the critical areas of the pricing process. Many development areas where found but focus should be on the most critical areas, which were related to configurator’s usability: the overall usability and getting products to a tender.
关键词：Pricing process;Critical factor index;Customer satisfaction;Pricing process;Critical factor index;Customer satisfaction
其他关键词：Pricing process; Critical factor index; Customer satisfaction