文章基本信息

标题：Co-creation in a company with a strong
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作者：Telma Gonçalves Cunha ; Alessandro Marco Rosini
期刊名称：Journal on Innovation and Sustainability. RISUS ISSN 2179-3565
印刷版ISSN：2179-3565
出版年度：2013
卷号：4
期号：3
页码：109-121
语种：English
出版社：RISUS. Revista de Innovación y Sustentabilidad ISSN 2179-3565
摘要：The purpose of this study is to analyze the relationship between the use of co-creation processes and creating value for the brand in organization size. The methodology of this study occurs through exploratory research supported by case study at Harley-Davidson organization. The results show that the different forms of co-creation used by the company consistently support the creation of value for the brand and the consequent growth of its customer base.
关键词：Brand. Co-creation. Value creation.