文章基本信息

标题：A Model of Value Chain Management Based on Customer Relationship Management
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作者：Wang Aimin ; Li Shunxi
期刊名称：Journal on Innovation and Sustainability. RISUS ISSN 2179-3565
印刷版ISSN：2179-3565
出版年度：2011
卷号：2
期号：3
语种：English
出版社：RISUS. Revista de Innovación y Sustentabilidad ISSN 2179-3565
摘要：Many companies pay much attention to the Value Chain Management (VCM) nowadays. The VCM can give the strategic direction of enterprise development, which can create the value gained by the customer. The Customer Relationship Management (CRM) can build the communication channel of value delivery between the enterprise and customer. Through analyzing the secondary data of the related literatures, the article builds a model of Value Chain Management based on the Customer Relationship Management.
其他摘要：Many companies pay much attention to the Value Chain Management (VCM) nowadays. The VCM can give the strategic direction of enterprise development, which can create the value gained by the customer. The Customer Relationship Management (CRM) can build the communication channel of value delivery between the enterprise and customer. Through analyzing the secondary data of the related literatures, the article builds a model of Value Chain Management based on the Customer Relationship Management.
关键词：Value chain management (VCM);Customer relationship management (CRM);Strategy;Marketing;Value chain management (VCM);Customer relationship management (CRM);Strategy;Marketing
其他关键词：Value chain management (VCM); Customer relationship management (CRM); Strategy; Marketing