文章基本信息

标题：Mango S.A.: Reinventando el sector de la moda
本地全文：下载
作者：Silvia Rodríguez Donaire ; Enric Casi ; Xavier Carbonell 等
期刊名称：Universia Business Review
印刷版ISSN：1698-5117
出版年度：2009
卷号：3
期号：23
出版社：Universia Business Review
摘要：MAngo was born under three bases non obvious in its period: clothes for youth and cosmopolitan women, high competitive cost production countries for several reason such as price, flexibility, proximity, technical specialization, etc., and indirect cost moderation thanks to information system technologies. once these bases are consolidated the organization has developed a new serial of concepts: global brand image and efficiency in informatics and logistic systems, which perform MAngo as an example of organizational success.
其他摘要：MAngo was born under three bases non obvious in its period: clothes for youth and cosmopolitan women, high competitive cost production countries for several reason such as price, flexibility, proximity, technical specialization, etc., and indirect cost moderation thanks to information system technologies. once these bases are consolidated the organization has developed a new serial of concepts: global brand image and efficiency in informatics and logistic systems, which perform MAngo as an example of organizational success.