文章基本信息

标题：E-MERCADOS: UN NUEVO MODELO DE NEGOCIO ELECTRÓNICO. EL CASO DEL SECTOR DE LA CONSTRUCCIÓN .
本地全文：下载
作者：Mª SOLEDAD JANITA MUÑOZ ; FRANCISCO JAVIER MIRANDA GONZÁLEZ
期刊名称：Universia Business Review
印刷版ISSN：1698-5117
出版年度：2014
卷号：2
期号：42
出版社：Universia Business Review
摘要：In last years, a new business model, known as e-marketplaces, has appears. This paper shows what they are and how they work. Furthermore, several strategies oriented to increase vendor users’ loyalty are proposed. From the results obtained in the study of the construction sector it is concluded that perceived quality, image and perceived value are the more important factors.
其他摘要：In last years, a new business model, known as e-marketplaces, has appears. This paper shows what they are and how they work. Furthermore, several strategies oriented to increase vendor users’ loyalty are proposed. From the results obtained in the study of the construction sector it is concluded that perceived quality, image and perceived value are the more important factors.