文章基本信息

标题：El desarrollo de la comunidad como fin último de la empresa en Latinoamérica
本地全文：下载
作者：Ricardo Murcio Rodríguez ; Miguel Ángel Marcos García
期刊名称：Universia Business Review
印刷版ISSN：1698-5117
出版年度：2011
卷号：2
期号：30
出版社：Universia Business Review
摘要：Given the obvious social and economic differences in Latin America, this paper establishes that the purpose of the company is not only economic gain, but also the service and social development of the community in which they are immersed. Faced with this dilemma between service and profit, more ethical than strategic, the paper offers a number of examples where companies achieve better results in the long term establishing the emphasis on service. Finally the paper shows the case of Grupo La Norteñita, who has developed members of one of the poorest indigenous communities in Mexico.
其他摘要：Given the obvious social and economic differences in Latin America, this paper establishes that the purpose of the company is not only economic gain, but also the service and social development of the community in which they are immersed. Faced with this dilemma between service and profit, more ethical than strategic, the paper offers a number of examples where companies achieve better results in the long term establishing the emphasis on service. Finally the paper shows the case of Grupo La Norteñita, who has developed members of one of the poorest indigenous communities in Mexico.