文章基本信息

标题：Innovando en el Modelo de Negocio: La Creación de la Banca Cívica
本地全文：下载
作者：Luis Vives ; Silviya Svejenova
期刊名称：Universia Business Review
印刷版ISSN：1698-5117
出版年度：2009
卷号：3
期号：23
出版社：Universia Business Review
摘要：Civic Banking constitutes a business model innovation in the Spanish financial system that has allowed Caja Navarra to improve its performance and positioning. At present, Caja Navarra is working on the international diffusion of the model. The article concludes with a discussion on the importance of articulating both value creation and value appropriation mechanisms while establishing new business models, to allow innovating companies to capture value when replicating those models in other contexts.
其他摘要：Civic Banking constitutes a business model innovation in the Spanish financial system that has allowed Caja Navarra to improve its performance and positioning. At present, Caja Navarra is working on the international diffusion of the model. The article concludes with a discussion on the importance of articulating both value creation and value appropriation mechanisms while establishing new business models, to allow innovating companies to capture value when replicating those models in other contexts.