文章基本信息

标题：Análisis de las Relaciones de Cocreación de valor. Un estudio de casos de Crowdfunding.
本地全文：下载
作者：Rafael Fernández ; María José Quero Gervilla
期刊名称：Universia Business Review
印刷版ISSN：1698-5117
出版年度：2014
卷号：3
期号：43
出版社：Universia Business Review
摘要：The roles played by the various agents who participate in value-creation processes are changing, due to a large extent to the possibilities offered by new information and communication technologies. Organisations manage social networks with the objective of creating benefits for all members. The aim of the present study is to analyse crowd-funding experiences in the cultural sector as models of a type of collaborative behaviour which makes use of the potential offered by new technologies in order to benefit everyone. The analysis of the structure of the relationships between actors who get involved in crowd-funding is approached with the primary objective of finding out which are the factors that explain balance situations. A theoretical analysis was carried out based on the existing literature which allowed us to identify the various types of co-creation which arise in the crowd-funding setting: co-ideation; co-valuation; co-design; co-test; co-launch; co-investment; and co-consumption. Each of these forms of value co-creation links the actors involved in cultural crowd-funding to determine the specific way in which value-exchange ecosystems are created. A balanced solution is achieved on the basis of two principles: the principle of transparency and the principle of horizontality. First and foremost, the stability of the system depends on the quality of the information received by each of the agents. On the other hand, the relationships between the different participating agents must be horizontal in nature, rather than being led by the participation of just one of the agents.
其他摘要：The roles played by the various agents who participate in value-creation processes are changing, due to a large extent to the possibilities offered by new information and communication technologies. Organisations manage social networks with the objective of creating benefits for all members.The aim of the present study is to analyse crowd-funding experiences in the cultural sector as models of a type of collaborative behaviour which makes use of the potential offered by new technologies in order to benefit everyone. The analysis of the structure of the relationships between actors who get involved in crowd-funding is approached with the primary objective of finding out which are the factors that explain balance situations. A theoretical analysis was carried out based on the existing literature which allowed us to identify the various types of co-creation which arise in the crowd-funding setting: co-ideation; co-valuation; co-design; co-test; co-launch; co-investment; and co-consumption. Each of these forms of value co-creation links the actors involved in cultural crowd-funding to determine the specific way in which value-exchange ecosystems are created.A balanced solution is achieved on the basis of two principles: the principle of transparency and the principle of horizontality. First and foremost, the stability of the system depends on the quality of the information received by each of the agents. On the other hand, the relationships between the different participating agents must be horizontal in nature, rather than being led by the participation of just one of the agents.