文章基本信息

标题：Moderating effect of perceived risk on the relationship between product safety and intention
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作者：Sarina Ismail ; Sany Sanuri Mohd Mokhtar
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2015
卷号：5
期号：2
页码：205-212
DOI：10.5267/j.msl.2014.12.016
出版社：Growing Science
摘要：Herbal Products industry has experienced significant growth in product demand. Therefore, this study aims to identify the factors effecting the actual buying of Herbal Product. This study also examines the moderation effect of perceived risk on the relationship between product safety and intention. Mall intercept survey was used to collect data from six various states in Malaysia. The data is analyzed using Partial Least Squares (PLS) path modeling. The path coefficient results supported the direct influence of intention on actual buying. Similarly, the findings reveal that perceived risk moderate the relationship between product safety and buying intention.
关键词：Buying intention; Actual buying; Product safety; Perceived risk; Herbal product; Consumer behavior; Malaysia