文章基本信息

标题：The Impact of Celebrity Credibility on Consumer’s Purchase Intention toward the Footwear Industry in Malaysia: The Mediating Effect of Attitude toward Advertisement
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作者：Zu Qian ONG ; Derek Lai Teik ONG
期刊名称：Information Management and Business Review
电子版ISSN：2220-3796
出版年度：2015
卷号：7
期号：4
页码：55-63
出版社：International Foundation for Research and Development (IFRD)