文章基本信息

标题：The Role of Commercial Websites in the Improvements of E-Business.
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作者：Mohammed Ali Hussain ; Dr. K.V.Sambasiva Rao
期刊名称：International Journal of Computer Trends and Technology
电子版ISSN：2231-2803
出版年度：2011
卷号：1
期号：2-1
出版社：Seventh Sense Research Group
摘要：—Electronic Business (e Business) is revolutionizing the way of communication between internal and external stakeholders in an organization. E business can lead to competitive advantage and at the sa me time, increase profitability. There are several factors resulting on the success of e business. One of the most important factors is trust. Acquiring customers’ trust depends on many things that an e business controls. Some relating factors for gaining customers’ trust are appeal of the website, product/service offering, branding, quality of service, and trusted seals. The paper seeks to address industry uncertainties and consumer concerns about commercial Internet sites by developing a framework identi fying factors and facilities for business to consumer web sites. The framework is based on a broad literature review ranging from consumer adoption of technology based innovations to evaluations of web sites as well as a review of internationally recognize d leading examples of Business to Consumer web sites. The evaluation framework, consisting of a sample study of 25 web sites was considered. The Survey was conducted for 750 merchants and 750 buyers. This paper presents details of the framework’s and sur vey aims to find the demand for the products, security involved, mode of advertisement, suggestions from buyers and sellers.
关键词：e - Business; trust; website; quality of service