文章基本信息

标题：CONSUMER BEHAVIOUR TOWARDS MNP SERVICE WITH SPECIAL REFERENCE TO COIMBATORE CITY
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作者：V. Venkatachalam ; S. Harikaran
期刊名称：IMPACT : International Journal of Research in Humanities, Arts and Literature
印刷版ISSN：2347-4564
电子版ISSN：2321-8878
出版年度：2015
期号：3552
页码：25-30
出版社：IMPACT Journals
摘要：In the post liberalization era, a big change took place in marketing of cellular services. However, satisfactions of subscribers become the most important goal of all cellular companies. The most challenging job for the present day for network providers is to retain their customers. As Mobile Number Portability has been introduced in India, the mobile user’s switching turnover is more. The research study undertaken brings to light the reasons behind Mobile Number Portability. The present study aims to investigate the consumer behaviour towards Mobile Number Portability service