文章基本信息

标题：Understanding the Barriers to Online Shopping among Indian Consumers
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作者：Neil Luis Pinto
期刊名称：IMPACT : International Journal of Research in Humanities, Arts and Literature
印刷版ISSN：2347-4564
电子版ISSN：2321-8878
出版年度：2013
期号：165
页码：35-44
出版社：IMPACT Journals
摘要：Internet shopping seems to be the new buzz word in the marketing scenario, breaking the barriers of geographical reach. While many companies are moving to this new platform to market their products, a need has arisen to know the effectiveness and the level of attractiveness this fast growing channel of marketing has in the minds of the Indian Consumer.