文章基本信息

标题：Efektifitas Komunikasi Dakwah: Kecerdasan Komunikasi dan Retorika Dakwah
本地全文：下载
作者：Suharto Suharto
期刊名称：Al-Misbah: Jurnal Ilmu Dakwah dan Komunikasi
印刷版ISSN：1978-5313
电子版ISSN：2442-2207
出版年度：2014
期号：3356
页码：36-46
出版社：Komunitas Dosen Dakwah Institut Agama Islam Negeri (IAIN) Palu
摘要：The effectiveness of communication in doing da’wah is demanded for the development of da’wah in this era of global competition. Therefore, the presence of various models of communication today makes communication both as secondary and primary tool. Moslem preachers can build a design of da’wah communication based on technology to make it effective. In improving the effectiveness of da’wah communication, intellectual capability and da’wah rethoric are required including the use of communication technology. Implicitly, communication technology has become a main prerequisite for Moslem preachers to modernize da’wah rethoric in preaching. However, it is communication capabilities which make da’wah rethoric being carried out well, and in turn, da’wah rethoric will have a high value in the community