文章基本信息

标题：Sport tourism marketing by Ecotourism resources and unnatural attractions
本地全文：下载
作者：Mehdi mahmoodiyekta ; Esmaeil zabihi
期刊名称：International Journal of Sport Sciences
印刷版ISSN：2077-4532
出版年度：2015
期号：4663
页码：4
出版社：ISLAMIC WORLD Network for Environmental Science and Technology
摘要：The aim of present study is the role of ecotourism resources (natural attractions) and unnatural attraction in marketing of sport tourists to Iran. The method of research is descriptive - survey. Research instrument was researcher made questionnaire which was distributed among 23 active individuals of sport tourists in a pilot study and its reliability was obtained 0.85 by Cronbakh Alpha coefficient. The statistical population of the research was composed of 141 active sport tourists (players, coaches, supervisors and the others) who have traveled to Iran from different countries in the form of sport teams for performing formal and friendly games. The sampling method was convenience sampling. In inferential analysis of research data, single variable t and F in significant level of ɑ0≤.05 were used. Results: The research findings showed that ecotourism resources (mountain, desert, coast and sea, ski tracks and etc), presenting financial rewards and valuable rewards for games and competitions, architecture and traditional places, buying souvenirs and handicraft products of the host country are respectively prioritized.Conclusion: According to obtained information, it was cleared that the role ecotourism resources (natural attractions) in marketing of sport tourist to Iran is more important than unnatural attractions.