文章基本信息

标题：The structure of the strategic plan in tourism marketing
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作者：Melinda Cândea, Elena Bogan, Daniela Vărvăruc
期刊名称：International Journal of Academic Research in Environment and Geography
印刷版ISSN：2313-769X
出版年度：2014
期号：2494
页码：30-36
出版社：Human Resource Management Academic Research Society
摘要：The structure of a strategy includes also a marketing component, by which the products become known, they are distributed and bought by possible clients. Marketing is a managerial process of identification, anticipation, and satisfying in a profitable way the consumers demands. By its component parts, which have to interrelate one to each other, the tourism marketing strategy has the role of establishing the competitive direction, of ensuring the rigorous planning of the products, of supporting their promotion, having a particular mission in reducing the resistance in front of the new economic and social changes.