文章基本信息

标题：Communication and promoting policy in tourism marketing
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作者：Elena Bogan
期刊名称：International Journal of Academic Research in Environment and Geography
印刷版ISSN：2313-769X
出版年度：2014
期号：2494
页码：1-6
出版社：Human Resource Management Academic Research Society
摘要：By communication, any tourism entity aims to identify the target markets and the preferences of their potential clients who may become lo yal consumers. To accomplish this goal, the entity must achieve a constructive and homogenous sum of all the data and information that may be the basis for determining the reaction patterns of the competition and can select promoting methods and techniques they can later on use for promoting their services. Promoting their services is useful to the clients while making the purchasing decision, because it helps them eliminate or reduce distrust in the tourism product that is up for sale or to offer them secu rity of a good level of satisfaction resulted at the purchase of the selected tourism product.